UK-Based Social Media Influencer Agency | Spectrum

Case Study:

UK-Based Social Media Influencer Agency

Safeguard profit margins and gain greater control over currency exposure while capitalising on favourable exchange rates.

Background

Our client is an award-winning UK-based influencer agency working with global brands including Wagamama, Meta, Sony, Converse, EasyJet, and Universal Music Group.

The agency invoices clients on a monthly basis primarily in US dollars and Euros, receiving upwards of £1 million from overseas contracts.

With a fully remote structure, they maintain low overheads, but had limited control over how and when their international income is converted to GBP.

Challenge

Previously, the agency used a basic multi-currency account provided by their bank. This offered poor exchange rates and minimal strategic support.

nvoice amounts were calculated using the Google exchange rate; however, as payments could take 60-90 days to complete, they had no visibility on what their actual GBP income would be until the money arrived, creating uncertainty and difficulty in forecasting.

Solution

Spectrum stepped in to create a tailored, proactive strategy.

We set the agency up with a multi-currency account, allowing them to hold USD and EUR balances and improve their exchange rates by up to 2% compared to their bank.

Now, when an invoice is issued, the agency contacts Spectrum. We help them book a 90-day forward contract, locking in the exchange rate ahead of time.

This ensures full visibility on exactly how much GBP they'll receive, eliminating uncertainty around each invoice cycle.

Results

The agency now has complete clarity over its monthly income, enabling more accurate forecasting, budgeting, and strategic planning.

With the ability to lock in exchange rates in advance, they can confidently agree on payment terms with their contractors and avoid the uncertainty of fluctuating markets.

In one example, Spectrum advised the client to invoice earlier than planned due to predicted market shifts. By doing so, they secured a better rate and saved nearly £30,000 on a single invoice - income that would otherwise have been lost to currency volatility.

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Spectrum FX Limited is a company registered in England and Wales (registered no. 11080130).

Site by Lashmire.

Stay up to date with market changes

All testimonials, reviews, opinions or case studies presented on our website may not be indicative of all customers.

Site by Lashmire.